Daytime Emmy nominated Actress, Jacqueline MacInnes Wood, well known for her recurring role as “Steffy” on The Bold and the Beautiful, wanted to convert existing social media followers into an effective monetized channel.
This monetized channel was targeted to become “Just My Wild”, a lifestyle and beauty magazine presented by both Jacqueline and executive editor/Emmy award winning makeup artist, Jackie Brubaker.
The channel was leveraged to convert social followers to email subscribers, where direct marketing efforts took place to grow subscriberbase/readership. Efforts such as social media curation/creation, photo galleries, blogs, videos, polls, promotions & email newsletters were leveraged to grow the brand.