Design, UX, Video Publishing, IT
American film TV and commercial actor Danny Fehsenfeld, throughout his 27 year career in Hollywood, never had a central hub for all of his work that casting directors and directors could easily navigate through. Everything was left to Google search results, Facebook and Instagram posts alone. To control and influence the narrative of Danny’s brand and to provide key production decision makers to reach his representation, a digital solution was implemented.
Danny’s home page is the portal into all other elements that you would find on the website, starting with his main image and three call to actions. Each section is there to help decision makers get to know Danny’s talent and professionalism, so he is highly considered and shortlisted without question. You find in the next section after, easy access to his acting, commercial, and voice over reels. Then to his bio, work highlights, headshots, and contact info. Every section that you go through on the home page has a call-to-action to book him, which takes the user straight to the footer section, where all contact information to his varying talent reps reside. If you are curious about Danny’s background or want to see highlights of his best work, and additional headshots, everything is rightly arranged in order of priority.
Within a year of his site going live, the decision-making process for choosing Danny to be considered for lead roles and brand spokesman opportunities increased as he was often called-in or offered roles without prior knowledge or needing to audition. Today, he is one of the top commercial actors in all of the United States, is a rising star in primetime television and worldwide animation features, and is becoming more and more a recognizable face playing opposite of established film and TV stars.