Ecommerce, Conversion Optimization, Product Data, Email Marketing, Brand Strategy, Content Creation, Photography & Video, Analytics, Business Systems Integration, CRM, POS Systems.
For over 50 years, All American air compressors has served the greater Los Angeles area in servicing air compressors and building strong relationships with the heavy hitters at the air compressor industry in the United States. Air compressors and vacuum systems are among the four key utilities that run every essential job that Americans perform. In order to keep up with the growing demand for quality products readily accessible and easy to purchase from licensed distributors, All American air compressors sought to beat its competition by serving both small businesses and large corporate operations through e-commerce and integrated customer relationship management systems.
In an industry that has evolved slowly out of necessity, all American air compressors was faced with the challenge of having to generate its own product descriptions and media assets for the 7000 individual products they sold, organizing product data, syncing inventory, and streamlining its workflow internally. Product data needed to cooperate with e-commerce, over-the-counter sales, and service quotes for B2B transactions. The solution was a master sheet that evolved into a proprietary ERP between WooCommerce, Revel Systems, SalesForce, and potential future software solutions, instead of bending to pre-existing integrated solutions that work against the workflow and data structures we created with All American Air Compressors.
As the company continues to nurture and enrich its clients with excellent customer service, they have been eager to establish themselves on social media and search engine results with meaningful content for their potential customers. Content ideas were grouped into categories of awareness, authority, engagement, and offers. Developing content and media for presenting products to visitors on the website have caught the eyes of some of the world’s leading air compressor/vacuum brands to gleam from our methodologies (even reuse the photos for their own marketing materials). Not only does this help with fostering closer relationships with these vendors to get great treatment as a distributor, but communication and relevancy has also updated itself to better serve the new generation of business owners and executives in this timeless industry.